In an advertising move to generate more publicity cans of Milwaukee’s Best Light, the official beer sponsor of the World Series of Poker, will bear the image of the most successful player in WSOP history, Phil “The Poker Brat” Hellmuth. Phil holds the record for most WSOP bracelets at 11, as well as the record for most WSOP cashes, at 64, so it comes as no surprise that they chose Phil Hellmuth as the image to grace their cans. In addition to Phil’s image, several of Phil’s more memorable poker quotes, such as “I can dodge bullets baby” will appear on the cans.
The cans will also come with special entry codes that customers can enter on www.Milbest.com. Numerous poker prizes will be awarded, including the grand prize package of a trip for four to the 2009 World Series of Poker. Lessons from Phil Hellmuth are also part of the grand prize package. Lesser Prizes include chip sets and poker apparel.
As Milwaukee’s Best Light is an alcoholic beverage, all prize contestants must be at least 21 years old.