News about a large poker tournament who’s name I can’t mention…

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The WSOP* made a decision to make it as hard as possible for people to talk about them. Their new trademark guidelines forbid any web-master or publication to directly refer to them. Instead, if you want to talk about them, you need to indirectly refer to them with phrases like, “The $10,000 World Championship of No Limit Texas Holde’em, or The World’s Most Prestigious Poker Tournament.”

Additionally, you’re not aloud to post any of their logos, stylize their tournament name, or post either whole or part of a picture of one of the bracelets. And if you do refer to them in an acceptable manner, you have to post a disclaimer explaining that you’re not affiliated with them.

What are they thinking?…


Use either the WSOP’s* poker chip logo or stacked logo, or any image of a WSOP bracelet in any of your advertising or in any communications to your players.

You may not use the words World Series of Poker* or the WSOP* acronym in the official names or headlines of any contests or promotions you are running on your site, or in the titles of any websites, pages, press releases, advertisements, or articles.

The words ‘World Series of Poker*’ and the ‘WSOP*’ acronym may not be used more than TWO TIMES EACH PAGE in any written material, whether online or off-line, provided that use is part of a textual sentence.

All usage of the words World Series of Poker* or WSOP* must be marked with an ASTERISK (*), and the following disclaimer must appear on every page where these terms are used, in a location and type size that is reasonably likely to be seen and read by consumers:

*World Series of Poker and WSOP are trademarks of Harrah’s License Company, LLC (“Harrah’s”). Harrah’s does not sponsor or endorse, and is not associated or affiliated with, or its products, services, promotions or tournaments.

Additional guidelines here (pdf).

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